
MADE IN BRAZIL
Case Study
Case Study
Case Study
PokerLAB Academy — Our Free Academy
Free education, real transformation. PokerLAB Academy democratizes access to technical and mental training — the foundation where every great player begins.
Year:
2013
Year:
2013
Year:
2013
Industry:
Education, e-Learning, Strategic Development
Industry:
Education, e-Learning, Strategic Development
Industry:
Education, e-Learning, Strategic Development
Team:
11+ instructors and educational designers
Team:
11+ instructors and educational designers
Team:
11+ instructors and educational designers



The Problem
The Problem
The Problem
Challenge
Challenge
Poker education is often either expensive or disorganized — built around generic content and inconsistent methodology. Most aspiring players lack a clear path, proper training, or credible sources. The challenge: how to provide structured, free, and professional education that actually creates measurable growth.



Monthly Impressions
+2M
Monthly Impressions
+2M
Monthly Impressions
+2M
No cost. No paywall. Full accessibility.
100% Free
No cost. No paywall. Full accessibility.
100% Free
No cost. No paywall. Full accessibility.
100% Free
Captured Leads
+70k
Captured Leads
+70k
Captured Leads
+70k
Solution
Solution
Solution
Solution
Solution
PokerLAB Academy was designed as a completely free learning platform, offering high-level courses, live classes, and mentorship programs powered by our professional coaches. Each course combines real strategy, psychological tools, and analytical thinking, building not just players — but professionals. It’s the entry point to the PokerLAB ecosystem: where talent is discovered, shaped, and guided toward excellence.



Testimonial
Testimonial
Testimonial
We opened the door for those who were ready to learn — not just to play.
We opened the door for those who were ready to learn — not just to play.We opened the door for those who were ready to learn — not just to play.
We opened the door for those who were ready to learn — not just to play.We opened the door for those who were ready to learn — not just to play.
We opened the door for those who were ready to learn — not just to play.
Thiago Lameirinhas
CEO & Founder

Thiago Lameirinhas
CEO & Founder

Thiago Lameirinhas
CEO & Founder
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