MADE IN BRAZIL
— by poker players, for poker players
— by poker players, for poker players
VFX STUDIO
We are a creative agency powered by growth, data, design, and technology.
— The creative force behind Brazil’s most innovative ecosystem in poker, strategic entertainment, and education.
We are a creative agency powered by growth, data, design, and technology.
— The creative force behind Brazil’s most innovative ecosystem in poker, strategic entertainment, and education.
01
WE ARE POKERLAB
Entrepreneurs are those who understand that there is a fine line between obstacles and opportunities — and the ability to turn both into an advantage.
Entrepreneurs are those who understand that there is a fine line between obstacles and opportunities — and the ability to turn both into an advantage.Entrepreneurs are those who understand that there is a fine line between obstacles and opportunities — and the ability to turn both into an advantage.
Entrepreneurs are those who understand that there is a fine line between obstacles and opportunities — and the ability to turn both into an advantage.Entrepreneurs are those who understand that there is a fine line between obstacles and opportunities — and the ability to turn both into an advantage.
Entrepreneurs are those who understand that there is a fine line between obstacles and opportunities — and the ability to turn both into an advantage.DEMO REEL
PLAY
How we turn ideas into high-performance brands
We connect brands, education, and entertainment through intelligent design.
DEMO REEL
PLAY
How we turn ideas into high-performance brands
We connect brands, education, and entertainment through intelligent design.
02
Services
We connect brands, education, and
entertainment through Intelligent design.
We are the in-house agency of PokerLAB — the organization redefining how brands, athletes, and audiences interact in the new era of digital performance.
From strategic positioning to high-impact campaigns and premium online education, we combine branding, content, and technology to turn ideas into scalable results.
We merge strategy, storytelling, and execution to create projects that scale without losing essence.
“Our mission is to turn knowledge into value — and brands into experiences that last.”
— What we do best:
/01
Branding & Strategy
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Naming
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Positioning
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Architecture
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Launch Plans
Whether you are launching a brand or redefining an existing one, we create a clear strategic architecture that aligns culture, design, and communication.
/01
Branding & Strategy
#
Naming
#
Positioning
#
Architecture
#
Launch Plans
Whether you are launching a brand or redefining an existing one, we create a clear strategic architecture that aligns culture, design, and communication.
/01
Branding & Strategy
#
Naming
#
Positioning
#
Architecture
#
Launch Plans
Whether you are launching a brand or redefining an existing one, we create a clear strategic architecture that aligns culture, design, and communication.
/02
Content & Media
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Audiovisual
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Creative Direction
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Campaigns
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Social
We produce storytelling that inspires trust and scales audience — from high-impact campaigns to daily content operations.
/02
Content & Media
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Audiovisual
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Creative Direction
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Campaigns
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Social
We produce storytelling that inspires trust and scales audience — from high-impact campaigns to daily content operations.
/02
Content & Media
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Audiovisual
#
Creative Direction
#
Campaigns
#
Social
We produce storytelling that inspires trust and scales audience — from high-impact campaigns to daily content operations.
/03
EduTech Production
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Product-Conception
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launch-&-growth
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Continuous-Optimization
We create online courses and digital education platforms with mastery — planning, producing, launching, and scaling complete learning experiences.
/03
EduTech Production
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Product-Conception
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launch-&-growth
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Continuous-Optimization
We create online courses and digital education platforms with mastery — planning, producing, launching, and scaling complete learning experiences.
/03
EduTech Production
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Product-Conception
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launch-&-growth
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Continuous-Optimization
We create online courses and digital education platforms with mastery — planning, producing, launching, and scaling complete learning experiences.
/04
Design & Experience
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UX/UI
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EnvironmentDesign
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web-interaction
We design environments and digital products where form and function work together to elevate perception and performance.
/04
Design & Experience
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UX/UI
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EnvironmentDesign
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web-interaction
We design environments and digital products where form and function work together to elevate perception and performance.
/04
Design & Experience
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UX/UI
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EnvironmentDesign
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web-interaction
We design environments and digital products where form and function work together to elevate perception and performance.
/05
Technology & Growth
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Analytics
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Automatio
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Paid Media
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Optimization
Data-driven marketing, automation, and performance intelligence to expand reach and efficiency.
/05
Technology & Growth
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Analytics
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Automatio
#
Paid Media
#
Optimization
Data-driven marketing, automation, and performance intelligence to expand reach and efficiency.
/05
Technology & Growth
#
Analytics
#
Automatio
#
Paid Media
#
Optimization
Data-driven marketing, automation, and performance intelligence to expand reach and efficiency.
03
Why partner with us?
Investing with us means connecting to a growing, qualified, and passionate audience.
Every project we deliver connects creative excellence with business performance.
We provide full-stack creative, media, and EduTech services for companies and partners that value clarity, precision, and measurable results.
Partnering with PokerLAB means positioning your brand inside a cultural movement of strategy, growth, and digital excellence.
OUR ADVANTAGES include:
01
Performance-oriented
branding and campaigns
01
Performance-oriented
branding and campaigns
01
Performance-oriented
branding and campaigns
02
Proven EduTech
launch frameworks
02
Proven EduTech
launch frameworks
02
Proven EduTech
launch frameworks
03
High-engagement
digital communities
03
High-engagement
digital communities
03
High-engagement
digital communities
04
Safe & value-driven
brand environment
04
Safe & value-driven
brand environment
04
Safe & value-driven
brand environment
04
How we do it
Why global brands and investors choose PokerLAB GROUP
We make brand growth and education scalable — with a proven ecosystem that connects entertainment, technology, and performance.
01/
Clear, actionable strategy
01/
Clear, actionable strategy
01/
Clear, actionable strategy
02/
Proven frameworks across creative, media, and learning
02/
Proven frameworks across creative, media, and learning
02/
Proven frameworks across creative, media, and learning
03/
Hands-on implementation — no external noise
03/
Hands-on implementation — no external noise
03/
Hands-on implementation — no external noise
04/
Transparent, measurable results
04/
Transparent, measurable results
04/
Transparent, measurable results
05/
Cross-brand synergy — a complete creative and educational ecosystem
05/
Cross-brand synergy — a complete creative and educational ecosystem
05/
Cross-brand synergy — a complete creative and educational ecosystem
06/
Human-driven intelligence — data guided, but people powered
06/
Human-driven intelligence — data guided, but people powered
06/
Human-driven intelligence — data guided, but people powered
On average, our ecosystem achieves +25% growth in audience and engagement every quarter — across education, media, and professional performance.
05
Results
The PokerLAB Ecosystem — where strategy becomes culture.
PokerLAB Group is the creative and operational core behind brands that define strategic poker in Brazil.
impressions in our campaigns
+2KK
impressions in our campaigns
+2KK
impressions in our campaigns
+2KK
avg. growth
+25%
avg. growth
+25%
avg. growth
+25%
“We don’t follow trends — we build systems that turn talent into structure, and structure into measurable performance.”
“We don’t follow trends — we build systems that turn talent into structure, and structure into measurable performance.”“We don’t follow trends — we build systems that turn talent into structure, and structure into measurable performance.”
“We don’t follow trends — we build systems that turn talent into structure, and structure into measurable performance.”“We don’t follow trends — we build systems that turn talent into structure, and structure into measurable performance.”
“We don’t follow trends — we build systems that turn talent into structure, and structure into measurable performance.”
Thiago Lameirinhas
PokerLAB Group CEO
Thiago Lameirinhas
PokerLAB Group CEO
Thiago Lameirinhas
PokerLAB Group CEO
04
Poker Scalability
"On average, our ecosystem achieves +25% growth in audience and engagement every quarter — across education, media, and professional performance.
"On average, our ecosystem achieves +25% growth in audience and engagement every quarter — across education, media, and professional performance.
"On average, our ecosystem achieves +25% growth in audience and engagement every quarter — across education, media, and professional performance.
Where Brazil’s poker intelligence meets creativity, performance, and education.
Ramon Sfalsin
PokerLAB CKO
06
Who we are
The team
CEO
Thiago Lameirinhas
17 years in poker cenario — Visionary leader behind PokerLAB’s evolution.
CEO
Thiago Lameirinhas
17 years in poker cenario — Visionary leader behind PokerLAB’s evolution.
CKO
Ramon Sfalsin
Recognized as one of Brazil’s top poker educators.
CKO
Ramon Sfalsin
Recognized as one of Brazil’s top poker educators.
Head Coach
Claudio Davino
Our co-founder and strategic leader on the technical front.
Head Coach
Claudio Davino
Our co-founder and strategic leader on the technical front.
CFO
Lucas Sfalsin
Financial strategist focused on performance through data.
CFO
Lucas Sfalsin
Financial strategist focused on performance through data.
CEO
Thiago Lameirinhas
17 years in poker cenario — Visionary leader behind PokerLAB’s evolution.
CKO
Ramon Sfalsin
Recognized as one of Brazil’s top poker educators.
Head Coach
Claudio Davino
Our co-founder and strategic leader on the technical front.
CFO
Lucas Sfalsin
Financial strategist focused on performance through data.
Head of Media
Erick Lima
Creative direction and media strategy that amplify our vision.
Head of Media
Erick Lima
Creative direction and media strategy that amplify our vision.
Support & Production
Mariana Lameirinhas
Operational coordination and backstage excellence that keep the team running.
Support & Production
Mariana Lameirinhas
Operational coordination and backstage excellence that keep the team running.
Video Editor
Anderson Victor
Precision, rhythm, and aesthetics — the final touch of every project.
Video Editor
Anderson Victor
Precision, rhythm, and aesthetics — the final touch of every project.
Video Producer
Luiz Fernando
Transforms strategy and emotion into cinematic storytelling.
Video Producer
Luiz Fernando
Transforms strategy and emotion into cinematic storytelling.
Head of Media
Erick Lima
Creative direction and media strategy that amplify our vision.
Support & Production
Mariana Lameirinhas
Operational coordination and backstage excellence that keep the team running.
Video Editor
Anderson Victor
Precision, rhythm, and aesthetics — the final touch of every project.
Video Producer
Luiz Fernando
Transforms strategy and emotion into cinematic storytelling.
07
Why us?
Why us
Why us
Real-time brand visibility dashboards
Data-driven Growth
We use analytics, automation, and media intelligence to scale impact and measure every outcome.
Our Numbers
+8
Teachers
Teachers
Active learners in PokerLAB Academy
More than 70,000 students enrolled in our free courses.
LEADS
Active learners in PokerLAB Academy
More than 70,000 students enrolled in our free courses.
LEADS
Active learners in PokerLAB Academy
More than 70,000 students enrolled in our free courses.
LEADS
Year-over-year retention rate
Over 90% of our players remain active in the ecosystem yearly.
Year-over-year retention rate
Over 90% of our players remain active in the ecosystem yearly.
Year-over-year retention rate
Over 90% of our players remain active in the ecosystem yearly.
Students turned into elite players
Over 5,000 players advanced to paid programs and mentorships.
Students
Students turned into elite players
Over 5,000 players advanced to paid programs and mentorships.
Students
Students turned into elite players
Over 5,000 players advanced to paid programs and mentorships.
Students
In Social Media
Data-driven storytelling
Real players
Real impact
Data-driven storytelling
Real players
Real impact
Where knowledge becomes experience.
Youtube
Subscribed
Where knowledge becomes experience.
Youtube
Subscribed
Where knowledge becomes experience.
Youtube
Subscribed
The daily pulse of us.
Followers
The daily pulse of us.
Followers
The daily pulse of us.
Followers
Free education, real transformation.
Discord
PLAYERS
Free education, real transformation.
Discord
PLAYERS
Free education, real transformation.
Discord
PLAYERS
Ramon Sfalsin
POKERLAB CKO
08
What we believe
We didn’t build this company to chase trends. We built it to solve real problems — clearly, quietly, and without wasting your time.
We didn’t build this company to chase trends. We built it to solve real problems — clearly, quietly, and without wasting your time.We’re here to make poker intelligent — through structure, clarity, and design.
Ramon Sfalsin
POKERLAB CKO
08
What we believe
We didn’t build this company to chase trends. We built it to solve real problems — clearly, quietly, and without wasting your time.
We didn’t build this company to chase trends. We built it to solve real problems — clearly, quietly, and without wasting your time.We’re here to make poker intelligent — through structure, clarity, and design.
Ramon Sfalsin
POKERLAB CKO
08
What we believe
We didn’t build this company to chase trends. We built it to solve real problems — clearly, quietly, and without wasting your time.
We didn’t build this company to chase trends. We built it to solve real problems — clearly, quietly, and without wasting your time.We’re here to make poker intelligent — through structure, clarity, and design.
09
Help & Info
FAQ
01
Is PokerLAB Group related to gambling or betting platforms?
No. We work exclusively within the educational and professional side of poker — focusing on performance, psychology, and strategic development. PokerLAB is about learning, structure, and evolution — never about chance.
02
Does PokerLAB Group create custom projects for other poker brands?
Yes. We design and execute tailor-made creative and educational projects for poker companies and partners who want to align with our ecosystem. From branded courses and video series to complete strategic campaigns, every project is built with our data-driven and design-driven approach.
03
What kind of partnerships does PokerLAB Group look for?
We collaborate with brands that value structure, authenticity, and innovation in poker. Our ideal partners are those who wish to educate, inspire, and elevate the game — through co-branded content, events, or long-term strategic initiatives.
04
How can a company or investor collaborate with PokerLAB Group?
We build partnerships with aligned brands that value education, technology, and mental performance. From media collaborations to sponsorships and educational licensing, each partnership is designed to create measurable, long-term impact.
05
Does PokerLAB Group offer services to the public?
Not directly. We don’t sell marketing or design services to external clients — our agency operates exclusively for our internal brands and projects within the PokerLAB ecosystem. Partnerships, however, are welcome through sponsorships, brand collaborations, or educational initiatives.
06
Is PokerLAB Group a poker team or an agency?
Both — and more. We began as a Poker School and evolved into a full creative and operational group that supports multiple brands across education, content, and innovation in poker. Our structure includes production, design, learning, and strategic consulting.
07
What makes PokerLAB Group different from other poker organizations?
Our difference is structure. While others focus on the surface, we operate as an ecosystem — combining education, media, technology, and performance under one unified strategy. We don’t just play the game; we redesign how it’s learned, taught, and lived.
01
Is PokerLAB Group related to gambling or betting platforms?
No. We work exclusively within the educational and professional side of poker — focusing on performance, psychology, and strategic development. PokerLAB is about learning, structure, and evolution — never about chance.
02
Does PokerLAB Group create custom projects for other poker brands?
Yes. We design and execute tailor-made creative and educational projects for poker companies and partners who want to align with our ecosystem. From branded courses and video series to complete strategic campaigns, every project is built with our data-driven and design-driven approach.
03
What kind of partnerships does PokerLAB Group look for?
We collaborate with brands that value structure, authenticity, and innovation in poker. Our ideal partners are those who wish to educate, inspire, and elevate the game — through co-branded content, events, or long-term strategic initiatives.
04
How can a company or investor collaborate with PokerLAB Group?
We build partnerships with aligned brands that value education, technology, and mental performance. From media collaborations to sponsorships and educational licensing, each partnership is designed to create measurable, long-term impact.
05
Does PokerLAB Group offer services to the public?
Not directly. We don’t sell marketing or design services to external clients — our agency operates exclusively for our internal brands and projects within the PokerLAB ecosystem. Partnerships, however, are welcome through sponsorships, brand collaborations, or educational initiatives.
06
Is PokerLAB Group a poker team or an agency?
Both — and more. We began as a Poker School and evolved into a full creative and operational group that supports multiple brands across education, content, and innovation in poker. Our structure includes production, design, learning, and strategic consulting.
07
What makes PokerLAB Group different from other poker organizations?
Our difference is structure. While others focus on the surface, we operate as an ecosystem — combining education, media, technology, and performance under one unified strategy. We don’t just play the game; we redesign how it’s learned, taught, and lived.
01
Is PokerLAB Group related to gambling or betting platforms?
No. We work exclusively within the educational and professional side of poker — focusing on performance, psychology, and strategic development. PokerLAB is about learning, structure, and evolution — never about chance.
02
Does PokerLAB Group create custom projects for other poker brands?
Yes. We design and execute tailor-made creative and educational projects for poker companies and partners who want to align with our ecosystem. From branded courses and video series to complete strategic campaigns, every project is built with our data-driven and design-driven approach.
03
What kind of partnerships does PokerLAB Group look for?
We collaborate with brands that value structure, authenticity, and innovation in poker. Our ideal partners are those who wish to educate, inspire, and elevate the game — through co-branded content, events, or long-term strategic initiatives.
04
How can a company or investor collaborate with PokerLAB Group?
We build partnerships with aligned brands that value education, technology, and mental performance. From media collaborations to sponsorships and educational licensing, each partnership is designed to create measurable, long-term impact.
05
Does PokerLAB Group offer services to the public?
Not directly. We don’t sell marketing or design services to external clients — our agency operates exclusively for our internal brands and projects within the PokerLAB ecosystem. Partnerships, however, are welcome through sponsorships, brand collaborations, or educational initiatives.
06
Is PokerLAB Group a poker team or an agency?
Both — and more. We began as a Poker School and evolved into a full creative and operational group that supports multiple brands across education, content, and innovation in poker. Our structure includes production, design, learning, and strategic consulting.
07
What makes PokerLAB Group different from other poker organizations?
Our difference is structure. While others focus on the surface, we operate as an ecosystem — combining education, media, technology, and performance under one unified strategy. We don’t just play the game; we redesign how it’s learned, taught, and lived.